ink and pulp

MY PHILOSOPHY

Creating compelling visual
stories isn't about emulating what
looks good, as trends shift and change
and it all ends up looking the same. How you differentiate yourself is by leading your community on an emotional journey infused with the fullest expression of
who you are. When this gets visually translated into your brand, you no
longer have to explain why your
work is meaningful. Your
community will feel it.

Creating compelling visual stories isn't
about emulating what looks good, as trends
shift and change and it all ends up looking the
same. How you differentiate yourself is by leading
your community on an emotional journey infused
with the fullest expression of who you are. When
this sensory experience gets translated into
your brand, you no longer have to explain
why your work is meaningful. Your
community will know it because
they will feel it.

"Everything Stef touches,
she touches with her soul, which brings out the essence of anyone who’s had the honor of working with her. The world wouldn’t be as beautiful if we never saw
it through Stef’s eyes."

– TEresia ZEITO

Founder of HUman Consoulting

"Everything Stef touches, she
touches with her soul, which brings
out the essence of anyone who’s had the honor of working with her. The world wouldn’t be as beautiful if we never saw it through Stef’s eyes."

MY CREATIVE PROCESS

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The seed of our journey begins not on the
surface with a logo, but deep within, as we explore
who you are at your core and renew your own spark
of creative inspiration. Together we unearth the vision
you have quietly held in your heart and are finally ready
to bring to blossom. As my dear friend Gladys put it,
instead of trying to meet her where she was at, which
previous brand designers had unsuccessfully done, I
have shown her where she is heading, which has
ultimately inspired her to elevate her whole
business.

Introducing a few of the inspirational muses
I've been honored to guide on the Slow Branding
journey, each a community leader whose work
is rooted in collective care and healing.

Our journey begins not on the
surface with a logo, but deep within,
as we explore who you are at your core
and renew your own creative inspiration. Together we unearth the vision you have quietly held in your heart and are finally ready to bring to blossom.

As my dear friend Gladys put it,
instead of trying to meet her where
she was at, which prior brand designers had unsuccessfully done, I have shown her where she is heading, which has ultimately inspired her to elevate her whole business. Introducing a few of the visionary muses I've been honored to guide on the Slow Branding journey, each a community leader whose work is rooted in
collective care and healing.

"Stef has the incredible ability to
ground those around her, bringing us in tune with our creative selves and allowing the space to tap into what inspires that energy in us. It is such a precious gift
to have her in my life."

– Lauren Gamboa

Founder of Cultivé

"Stef has the incredible
ability to ground those around her, bringing us in tune with our creative selves and allowing the space to tap into what inspires that energy in us. It is such
a precious gift to have
her in my life."

If you're interested in partnering with me on photography or a brand campaign, you can send me a note at hello@inkandpulp.com.