A native Californian, I grew up in my mother's garden, cultivating
an early love of flowers and plants and wildlife. My most cherished
memories are of my mama’s hands covered in dirt, deep in soil, nurturing
the roots of new life. I learned to see the world through the lens of a quiet observer, noticing what others often overlooked while appreciating the intricacy of the little things. It's a perspective I've woven throughout my creative practice, as I gently nudge my community to slow down
and savor the beauty within and around them. To me, life is
about paying attention to those little everyday things.

More stories over at                       

The Seeds of My Story

Stef Etow (eh-tōh)

I grew up in my mother's garden. It was here that I was enchanted by plants and flowers, and where I watched, with wonder, what hands can make and mend. Memories of my mama’s hands, covered in dirt, deep in soil. Washing zucchini and tomatoes. Rolling and molding pasta from flour, eggs, and oil. Her hands braiding my hair, opening jars that seemed impossibly sealed. She was my original muse, and her hands are featured throughout my work, carrying stories of her creations.

My own story is a blend of my roots, a dance of wildly distinct cultures. My maternal lineage is from the Greek island of Lesvos, and so, from an early age, I tasted the poetry of our ancient language, the lyrical sensuality of Sappho, the slow rhythm and salty air of life near the sea. There's an intentionality to how I move through the world, a reverence for the sacred beauty in even the simplest of things, an ancient wisdom inherited from my Japanese ancestors, my paternal lineage.

I have always been a quiet observer, listening to the world and other beings with my whole body. Sitting in stillness and noticing the subtle dance of Nature, learning to attune to my own seasons of creativity. My Slow Branding philosophy has been inspired by this swirl of sensory teachings and it's what allows me to create calming and transformative experiences for my clients, collaborators, and community as they learn to slow down and unearth the essence of what genuinely inspires them.

My Japanese great grandfather '"americanized" our last name when he immigrated to California, so here's some help on how to pronounce it:

I grew up in my mother's garden. It was here that I was first enchanted by plants and flowers,
and where I watched, with wonder, what hands can make and mend. Memories of my mama’s hands, covered in dirt, deep in soil. Washing zucchini and tomatoes. Rolling and molding pasta from flour, eggs, and oil. Her hands braiding my hair, opening jars that seemed impossibly sealed. She was my
first muse, and her hands are featured throughout my work, carrying stories of her creations.

My own story is a blend of my roots, a dance of wildly distinct cultures. My maternal lineage is from the Greek island of Lesvos, and so, from an early age, I tasted the poetry of our ancient language, the  lyrical sensuality of Sappho, the slow rhythm and salty air of life near the sea. There's an intentionality to how I move through the world, a reverence for the sacred beauty in even the simplest of things,
an ancient wisdom inherited from my Japanese ancestors, my paternal lineage.

I have always been a quiet observer, listening to the world and other beings with my whole body.
Sitting in stillness and noticing the subtle dance of Nature, learning to attune to my own seasons of creativity. My Slow Branding philosophy has been inspired by this swirl of sensory teachings and it's what allows me to create calming and transformative experiences for my clients, collaborators, and community as they learn to slow down and unearth the essence of what genuinely inspires them.

More stories over at                       

A native Californian, I grew up in my
mother's garden, cultivating an early love
of flowers and plants and wildlife. My most cherished memories are of my mama’s hands covered in dirt, deep in soil, nurturing the roots of new life. I learned to see the world through the lens of a quiet observer, noticing what was often overlooked while appreciating the intricacy of the little things. It's a perspective I've woven throughout my creative practice, as
I gently nudge my community to slow down
and savor the beauty within and around
them. To me, life is about paying
attention to those little things.

Wildflowers blossom from the seeds
we scattered in the spring. An evolution
of color, once a sea of green, now vibrant
shades of red, orange, yellow, and violet. Hummingbirds and honey bees make their rounds, each taking turns to tango with
the sweet nectar in this ancient rite of
life. Such is the creativity that 
flourishes around me.


WELCOME TO MY SANCTUARY

Seeds of My Story

“Paying attention is a form of reciprocity with the living world, receiving the gifts with open eyes and open heart.”

Robin Wall Kimmerer

Stef Etow (eh-tōh)

My Japanese great grandfather '"americanized" our last name when he immigrated to California, so here's how you pronounce my name:

A native Californian, I grew up in my mother's garden, cultivating
an early love of flowers and plants and wildlife. My most cherished
memories are of my mama’s hands covered in dirt, deep in soil, nurturing
the roots of new life. I learned to see the world through the lens of a quiet observer, noticing what others often overlooked while appreciating the intricacy of the little things. It's a perspective I've woven throughout my creative practice, as I gently nudge my community to slow down
and savor the beauty within and around them. To me, life is
about paying attention to those little everyday things.

Wildflowers blossom from the seeds we scattered in the spring. An evolution of color, once a sea of green, now vibrant shades of lilac, marigold, and tangerine. Hummingbirds and honey bees hum about the garden, and I breathe, slowly, to the sweet strumming of bay trees swaying in the breeze. In the quiet stillness of this peaceful sanctuary, a soft chorus of creativity flourishes around me.

A Creative Sanctuary

It is with gratitude and respect that I acknowledge the Coast Miwok people, who have stewarded and sustained these ancestral lands over generations. It is my privilege to be a guest, living and creating on these lands, as I listen to and learn from the agricultural advocacy of the Coast Miwok.

Wildflowers blossom from the seeds we scattered in the spring. An evolution
of color, once a sea of green, now vibrant shades of lilac, marigold, and tangerine. Hummingbirds and honey bees hum about the garden, and I breathe, slowly, to the sweet strumming of bay trees swaying in the breeze. In the quiet stillness of this peaceful sanctuary, a soft chorus of creativity flourishes around me.


A Creative Sanctuary

It is with gratitude and respect that I acknowledge the Coast Miwok people, who have stewarded and sustained these ancestral lands over generations. It
is my privilege to be a guest, living and creating on these lands, as I listen
to and learn from the agricultural advocacy of the Coast Miwok.


Michaela Cisney

"Stef' is permission personified. Freedom in a world of 'shoulds.'"

Intuitive Coach and Astrologer

Michaela Cisney

"Stef' is permission personified. Freedom in a world of 'shoulds.'"

INTUITIVE COACH AND ASTROLOGER

My creative perspective is woven with threads from my background in art history, brand strategy, photography, writing, editing, design, as well as my practice of Soto Zen. For the past decade, I have been guiding founders and community leaders in unearthing a more integrated expression of who they are in how they show up as a brand. I designed my creative studio, Ink and Pulp, to feel like a soothing sanctuary for clients and collaborators to rest and refresh their inspiration through my personalized guidance. I also lead meditative workshops on creativity through the senses and am a featured Airbnb Superhost of a cozy retreat space in Northern California called the Zen Studio in the Trees.

10 Years of Experience

M.A. from University of Chicago
B.A. from University of Notre Dame

My perspective as a creative is woven with threads from my background in art history, brand strategy, photography, writing, editing, design, as well as my practice of Soto Zen. For the past decade, I have been guiding founders and community leaders in unearthing a more integrated expression of who they are in how they show up as a brand. I designed my creative studio, Ink and Pulp, to feel like a soothing sanctuary for clients and collaborators to rest and refresh their inspiration through my personalized guidance. I also lead meditative workshops on creativity through the senses and am a featured Airbnb Superhost of a cozy retreat space in Northern California called the Zen Studio in the Trees.

Receive free meditations and creative insights to soothe your mind and inspire more sensory pleasure in your life.

Breathe in the Calm.

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